Senior Product Designer · HelloFresh

I design interfaces and illustrate what lives inside them.

At HelloFresh I work on consumer UI across its brands, and I'm the sole illustrator for the Sage enterprise design system. 6+ years across food tech, fintech, healthcare and SaaS.

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Experience

6+ years across fintech, healthcare, fitness, food tech, and SaaS

HelloFreshSenior Product Designer

Feb '25 to Present

CoreCoachSenior Product Designer · Contract

Jul '24 to Feb '25

Medilink Network, Inc.Product Designer

Apr '23 to Aug '24

Tawk.toProduct Designer · Contract

Nov '21 to Jun '23

Pixel TrueProduct Designer · Freelance

Aug '22 to Dec '22

Mobi X Systems Inc.Product Designer

Nov '19 to Apr '23

Flagship project

PickDish home screen: Pick something for me / Use what I have

PickDish, the app that ends "what should we eat tonight?"

My household could never agree on what to cook, so I designed and built the thing that decides for us. It's a SwiftUI iOS app that matches dishes to what's already in the kitchen, or picks one for you when nobody can decide, with a Filipino-first ingredient vocabulary built in from day one.

Role

Product Design & iOS Development

Status

MVP1 · App Store launch

Platform

iOS · SwiftUI

View case study →

More work

Selected projects across communication, healthcare, payments, and brand illustration

01Mobile app · Communication

Tawk.to Android

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Android components, flows and redesigned screens for Contacts, Direct Messages and Inbox, designed hand in hand with the iOS designer to keep both apps consistent.

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membergateway.maxicare.com.ph

Maxicare Members Portal home on desktop, with service cards and upcoming appointments

02Web · Healthcare

Maxicare Members Portal

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UI for a responsive healthcare portal at Medilink Network, from wireframes to high fidelity, with guided flows for consultation booking and medical test requests.

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03Illustration · Healthcare

Maxicare Members Portal: Illustration

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A unified mascot proposal that stakeholders rejected, and the custom spot illustration set for services, appointments and interface states that followed.

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04Illustration

Sage Design System: Illustration Language

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Sole illustrator for the Sage enterprise design system. Created its logo and defined its illustration language. Case study in progress.

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CLiQQ redesign: the home screen with wallet, points and reward cards tabs

05Concept · Payments

CLiQQ: self-initiated redesign concept

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A self-initiated navigation and visual redesign concept for 7‑Eleven's loyalty app, covering research, iconography, and a custom character system, explored end to end.

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Off the clock

I make Jvin Daily, an ongoing illustration project: everyday life, drawn one little story at a time. I'm usually somewhere between a jazz playlist and a large coffee while I do it. It's a separate practice from the product work above, but it's where a lot of the character and iconography instincts come from.

Drag them around. Tap one to take a closer look.

Illustration of the character lying face down on an orange sofa, low battery bubble above, coffee cups and a pudding on the floor

Illustration of the character taking notes with a sticky note on their forehead, thinking when will this end

Illustration of the character relaxing on an orange sofa with a coffee while a robot vacuum processes dust

Illustration of the character sitting in front of comic panels of burnout moments, a blue flame above their head

Illustration of the character holding a yellow umbrella over a small girl at a bus stop in the rain

Illustration of the character sitting on a bus stop bench surrounded by posters, a cat and two pigeons

More drawings ↗