Senior Product Designer · HelloFresh

I design interfaces and illustrate what lives inside them.

At HelloFresh I work on consumer UI across its brands, and I'm the sole illustrator for the Sage enterprise design system. 6+ years across food tech, fintech, healthcare and SaaS.

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Experience

6+ years across fintech, healthcare, fitness, food tech, and SaaS

HelloFreshSenior Product Designer
Feb '25 to Present
CoreCoachSenior Product Designer
Jul '24 to Feb '25
Medilink Network, Inc.Product Designer
Apr '23 to Aug '24
Tawk.toProduct Designer · Contract
Nov '21 to Jun '23
Pixel TrueProduct Designer · Freelance
Aug '22 to Dec '22
Mobi X Systems Inc.Product Designer
Nov '19 to Apr '23
Flagship project
Onion
Tomato
Carrot
Eggplant
Chicken
Egg
Garlic
Bell pepper
PickDish home screen: Pick something for me / Use what I have

PickDish, the app that ends "what should we eat tonight?"

My household could never agree on what to cook, so I designed and built the thing that decides for us. It's a SwiftUI iOS app that matches dishes to what's already in the kitchen, or picks one for you when nobody can decide, with a Filipino-first ingredient vocabulary built in from day one.

Role
Product Design & iOS Development
Status
MVP1 · App Store launch
Platform
iOS · SwiftUI
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More work

Selected projects across fitness, communication, healthcare, payments, and brand illustration

01Mobile app · Fitness

CoreCoach

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Zero-to-one redesign across six core modules (Nutrition, Chat, Forms, Workout, Payments, and Training) on a design system built from scratch and standardized across 50+ screens.

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02Mobile app · Communication

tawk.to Android

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Android components, flows and redesigned screens for Contacts, Direct Messages and Inbox, designed hand in hand with the iOS designer to keep both apps consistent.

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membergateway.maxicare.com.ph
Maxicare Members Portal home on desktop, with service cards and upcoming appointments
03Web · Healthcare

Maxicare Members Portal

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UI for a responsive healthcare portal at Medilink Network, from wireframes to high fidelity, with guided flows for consultation booking and medical test requests.

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04Illustration · Healthcare

Maxicare Members Portal: Illustration

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A unified mascot proposal that stakeholders rejected, and the custom spot illustration set for services, appointments and interface states that followed.

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05Illustration

Sage Design System: Illustration Language

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Sole illustrator for the Sage enterprise design system, defining its illustration language. Case study in progress.

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CLiQQ redesign: the home screen with wallet, points and reward cards tabs
06Concept · Payments

CLiQQ: self-initiated redesign concept

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A self-initiated navigation and visual redesign concept for 7‑Eleven's loyalty app, covering research, iconography, and a custom character system, explored end to end.

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Off the clock

I draw The Tired One, an ongoing illustrated character project, and I'm usually somewhere between a jazz playlist and a large coffee while I do it. It's a separate practice from the product work above, but it's where a lot of the character and iconography instincts come from.

Drag them around. Tap one to take a closer look.

Illustration of the character lying face down on an orange sofa, low battery bubble above, coffee cups and a pudding on the floor
Illustration of the character taking notes with a sticky note on their forehead, thinking when will this end
Illustration of the character relaxing on an orange sofa with a coffee while a robot vacuum processes dust
Illustration of the character sitting in front of comic panels of burnout moments, a blue flame above their head
Illustration of the character holding a yellow umbrella over a small girl at a bus stop in the rain
Illustration of the character sitting on a bus stop bench surrounded by posters, a cat and two pigeons
More drawings ↗