A personal redesign exploring how CLiQQ's shopping, payment, and rewards experience could become easier to navigate through clearer information hierarchy, consistent UI, and custom illustration.
This project is not affiliated with or commissioned by 7‑Eleven. The screens and proposed features represent my own design exploration.
CLiQQ brings together 7‑Eleven's digital payment services, loyalty points, rewards, and deals. As the sole designer on this personal project, I explored how to organize these features into a clearer mobile experience.
My work covered reviewing the existing interface, gathering exploratory feedback, redesigning the screens, and creating custom icons and characters. The goal was to give everyday actions a clearer place in the interface while developing a cohesive, approachable visual identity.
The existing app offered useful services, but its crowded layouts and unclear navigation made some features difficult to locate. Understanding how points, rewards, and deals worked was another area for improvement. I focused on three questions.
I reviewed app store feedback and ran informal usability sessions with friends to explore pain points in the existing app.
Feedback highlighted confusion around navigation and the location of specific services.
Users reported difficulty understanding how to earn points and redeem benefits.
Feedback suggested friction in finding offers and understanding how to use them.
Some users described the interface as dated, creating an opportunity to refresh its appearance alongside its structure.
These observations provided an initial direction. The informal sessions were exploratory and would need broader validation with representative CLiQQ users.
Screenshots of the original CLiQQ Android app, 2021.
Give payments, points, and reward cards distinct places so users can identify the section relevant to their task.
Use grouping, spacing, and typography to distinguish balances, actions, and supporting details.
Create a shared visual language across icons and illustrations while keeping actions clearly labeled.
The redesigned home separates CLiQQ Wallet, CLiQQ Points, and Reward Cards into three labeled sections, giving payment and loyalty functions more distinct locations. Within the wallet, a grid groups services such as bill payments, buying load, and adding e‑money. Each action pairs an icon with a text label, so its purpose never relies on the illustration alone.
The bottom navigation gives access to Home, Transactions, Barcode, and Account. Putting Barcode there gives the checkout feature a consistent location across the main screens.
The CLiQQ Points screen brings the points balance, rewards access, and points activity into one view. I also explored a tier concept with Bronze, Silver, Gold, and Platinum levels, where a progress indicator shows the distance to the next tier and supporting text explains the points still needed. From the Points tab, the tier button opens progress and benefits for your current level, and See all tiers compares what each level unlocks.
Tiers introduce additional rules, though. Since understanding rewards was already a concern, this concept would need testing to show whether it adds useful motivation or unnecessary complexity.
The Reward Cards section explores how users could connect a physical 7‑Eleven reward card and see its points balance in the app. Giving card management its own section separates it from wallet services and the proposed points experience, making the function easier to locate and its purpose clearer.
Custom icons with simplified forms and a consistent illustration style. They bring personality to service shortcuts, while labels explain each action so nobody has to decode an unfamiliar symbol.
Nunito, chosen for its rounded shapes and range of weights. Its character suits the illustrations, and changes in size and weight separate headings, balances, action labels, and supporting text.
Two recurring characters with rounded shapes, expressive faces, and bright clothing, carrying the visual language across onboarding and supporting content. Any effect on engagement or trust would need validation.
Home across its three tabs, plus the barcode sheet that sits one tap away in the bottom navigation.
This project connected visual craft with practical product tasks. The outcome is a redesign concept and a cohesive visual direction; its usability benefits remain hypotheses. The next step is testing the prototype around four tasks:
I'd also evaluate the proposed loyalty tiers, small text readability, and interface contrast.